Abstract
The article discusses the processes of socio-cultural dynamics among the indigenous small people of the North, the Todzha Tuvans living in the Todzhinsky district of the Republic of Tuva. Basing on the materials of a sociological survey of residents in the district (2021-2022) and official statistics, we analyze the features of socio-economic processes, preferences in the labor sphere of the Todzha Tuvans, desirability of engaging in traditional types of labor, the tendency to increase the level of education, specific perception of market economy and attitudes towards changes in society. Conclusions are made about adherence to the traditional way of life and work, reindeer herding as the basis of life, traditional values with the increasing role of modern realities in the minds of young representatives of the people, which determines the need for a targeted approach to preserving the country's ethno-cultural diversity at the regional and municipal levels of government.